Tuesday, September 8, 2009

ISBN 9780321287267 Economics of Money, Banking, and Financial Markets, The (8th Edition) (Hardcover)



Editorial Reviews for ISBN 9780321287267
Review
"[A] phantasmagoric masterpiece . . . The book left me breathless with admiration."
--BRIAN STABLEFORD
"China Mieville's cool style has conjured up a triumphantly macabre technoslip metropolis with a unique atmosphere of horror and fascination."
--PETER HAMILTON
"It is the best steampunk novel since Gibson and Sterling's."
--JOHN CLUTE
"From the Trade Paperback edition. --This text refers to an out of print or unavailable edition of this title.

Review
“The Mishkin text matters. The ideas and principles throughout the book are important for students and policymakers. The text is well organized, and I have never read any better explanation of economic principles.”
–J. Robert Gillette, University of Kentucky

“Mishkin’s textbook is informative, well-written, and approachable by both economics majors and non-majors.”
–Gabriele Camera, Purdue University

“Mishkin is by far the best book in the field. It is complete and exhaustive.”
–Joao Ricardo Faria, University of Texas—Dallas

“Mishkin is by far the most complete and concise reference on the market for students taking financial economics and monetary policy courses.”
–J. Reynolds, Northern Illinois University

“The quality of the writing style and the updated coverage of topics make this a great book.”
–Phillip Lane, Fairfield University

“I have my students telling me at the end of the semester [that] they have enjoyed reading the book.”
–Alla A. Melkumian, Western Illinois University

“[Mishkin] is relevant, challenging, and interesting. It provides clear explanations of monetary theory and policy. It is up-to-date. The Federal Reserve material features an insider’s perspective.”
–Linda Hooks, Washington and Lee University

“The use of economic analysis gives students a deeper understanding and attracts their interest. The extensive presentation of charts appeals to visual learners and the associated PowerPoint slides give instructors useful visual aids for classroom lectures.”
–Fiona Mclachlan, Manhattan College
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Saturday, September 5, 2009

ISBN 0073526703 Managerial Accounting (Hardcover)



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Editorial Reviews
Product Description
As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. To achieve this, Managerial Accounting, 12/E, focuses, now as in the past, on three qualities:
Relevance. Every effort is made to help students relate the concepts in this book to the decisions made by working managers. With insightful chapter openers, the popular Managerial Accounting in Action segments within the chapters, and stimulating end-of-chapter exercises, a student reading Garrison should never have to ask “Why am I learning this?”

Balance. There’s more than one type of business, and so Garrison covers a variety of business models, including not-for-profit, retail, service, and wholesale organizations as well as manufacturing. In the twelfth edition, service company examples are highlighted with icons in the margins of the text.

Clarity. Generations of students have praised Garrison for the friendliness and readability of its writing, but that’s just the beginning. Technical discussions have been simplified, material has been reordered, and the entire book carefully retuned to make teaching—and learning—from Garrison as easy as it can be. In addition, the supplements package is written by Garrison, Noreen, and Brewer, ensuring that students and professors will work with clear, well-written supplements that employ consistent terminology.

ISBN 0061238600 A Lifetime of Secrets: A PostSecret Book (Hardcover)




Editorial Reviews for ISBN 0061238600 A Lifetime of Secrets: A PostSecret Book
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Amazon.com Review

The award-winning PostSecret project's most profound and stunning postcards to date
For the past three years Frank Warren has invited people of all backgrounds and nationalities to send him creatively decorated postcards bearing secrets they have never before revealed. He has shared these PostSecrets on his award-winning blog, www.PostSecret.com, in an internationally traveling art exhibit, and in three electrifying books: the bestselling PostSecret, My Secret, and The Secret Lives of Men and Women.

Now, in his most extraordinary book yet, Warren again delves into our collective confessions, presenting a never-before-seen selection of provocative and moving PostSecrets. A Lifetime of Secrets lays bare our private fears, hopes, regrets, and desires, from people as young as eight and as old as eighty. From painful admissions of infidelity to breathtaking revelations and endearing sentiments, Warren's latest collection will shock and move readers of every age, revealing secrets that have haunted their creators for a lifetime.

Thursday, September 3, 2009

ISBN 9780136009986 Marketing Management (13th Edition) (Hardcover)



Editorial Reviews for ISBN 9780136009986 Marketing Management (13th Edition)
with 4 stars reviews from 30 end user

Product Description

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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Wednesday, September 2, 2009

ISBN 9780132337748 Management Information Systems: Managing the Digital Firm & Multimedia Student CD Package (10th Edition) (Hardcover)



Editorial Reviews for This ISBN 9780132337748
Product Description

For sophmore, junior, senior, and MBA-level MIS and Information Systems courses.

These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.
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ISBN 9780077228934 Operations & Supply Management wStudent DVD Rom (McGraw-Hill/Irwin Series Operations and Decision Sciences) (Hardcover)



Editorial Reviews for ISBN 9780077228934 Operations & Supply Management wStudent DVD Rom (McGraw-Hill/Irwin Series Operations and Decision Sciences)
Product Description
Operations and Supply Management, as the title indicates, provides increased emphasis on supply chain management in the 12e. The 12e continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Richard B. Chase is Director of the Center for Operations Management Research and Education at USC. He is widely published in both books and academic journals and is considered one of the top service "gurus" in the field. He is on the Editorial Advisory Board of the Journal of Operations Management, an Advisor to Production and Operations Management journal, and a Fellow of the Decision Sciences Institute.
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ISBN 9780073381343 International Business (Hardcover)



Editorial Reviews for ISBN 9780073381343 International Business
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Product Description
Market-defining since it was first introduced, International Business 7e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

About the Author
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

ISBN 9780073381244 Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover)



Editorial Reviews for ISBN 9780073381244 Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Product Description
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up. (1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

About the Author
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.

Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.

Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
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ISBN 9780073105970 Understanding Business (Hardcover)



Editorial Reviews for ISBN 9780073105970
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Product Description
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.